The Art of Sales
  • How I can Help Artists
    • About Ruth
  • Art of Sales
    • Marketing & Sales plan
    • Social Media Simplified
    • PRESENTATION
    • Website Facelifts
  • Coaching
    • Business Agent
    • Business Coaching
  • Marketing Bootcamp
  • Your Vision for the future
  • How I can Help Artists
    • About Ruth
  • Art of Sales
    • Marketing & Sales plan
    • Social Media Simplified
    • PRESENTATION
    • Website Facelifts
  • Coaching
    • Business Agent
    • Business Coaching
  • Marketing Bootcamp
  • Your Vision for the future

Presentation - It Matters!

Take off your "artist's hat" for a moment and put on your business hat.  Sometimes this can be challenging for artists but grab your creative tools and apply them to your business and your brand.  When you approach your business from this point of view it can even be fun and exciting. 
artists website
Your Website
Professional looking websites do not have to be expensive to get results and serve your business needs.  The Art of Sales has analyzed each of the Do-it-Yourself website drag and drop templates to better understand their advantages and disadvantages.  Some of them are partnered with Google to have the latest algorithms built in, others use word press requiring one to laborious add keyword widgets for Search Engine Optimization.  Most of these you can edit yourself and do not require an expensive webmaster.   One important must is that the website be mobile friendly.  We can help you avoid the biggest pitfalls and create a beautiful and practical online presence.   Find out more about Website Facelifts.....

Artists presentation
Your Bio, Exhibition list and collections 
Collectors often times take several days to make their decisions. This is especially true when you are working with couples.  One spouse will gather information and take it home for discussion purposes.  Your take-away materials need to best represent your work and aesthetic appropriately and beautifully.  These are the calling cards of your brand and need to be consistent and as beautiful as your art work.  Your Bio should list your education, your group and solo exhibitions, the collections in which your work is found both public and private if possible and any other relevant information you want to highlight.

Artists art fairs and show
Your Public face - Art Fairs or Festivals
When you choose to participate in a public art fair you are making an important financial commitment to your business and need to plan accordingly to maximize your experience.  Create a spending plan which will include all expenses, travel costs and miscellaneous aspects of your adventure.   Think through your booth plan, wall space and installation.  It might be a good idea to create a miniature model of your booth so that you can plan accordingly.  Some artists bring additional work to replace pieces that have sold.  Have the ability to log your conversations, obtain names and addresses, create a call to action to get visitors to give you their email address.  Your first priority is sales during the event but just as important are potential sales and follow up after the event has closed. These are all important elements to your success.  Let us help you with your planning and promotion during these events.

artist installations
What's wrong with this installation, What's right?  Let's talk about it.... notice:​
  • The juxtoposition of color and black and white images
  • The wall color
  • The Framing
  • The Wall Tags​

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art fairs for artists
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​marketing, promotion and sales
  • Create your Brand
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  • Approaching a gallery
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Picture

Marketing

How I can Help
PresentatIon
Sales
Social Media
​Websites
Coaching
Marketing Bootcamp
​A Vision for the Future
​


the business of sales
Art of Sales Mission statement

Ruth has 30+ years of art world experience immersed in the business of the art world.  She can help you overcome roadblocks to your success. 

She believe that every artist can achieve success when prepared with the right resources. Members of the creative community can achieve success with the tools, insights, and basics to help you manage the twists and turns of sales and marketing.

ABOUT RUTH FRUEHAUF

Plan

Marketing plan for artists

Action

sales advise for artists

Balance