Presentation - It Matters!
Take off your "artist's hat" for a moment and put on your business hat. Sometimes this can be challenging for artists but grab your creative tools and apply them to your business and your brand. When you approach your business from this point of view it can even be fun and exciting.
Your Website
Professional looking websites do not have to be expensive to get results and serve your business needs. The Art of Sales has analyzed each of the Do-it-Yourself website drag and drop templates to better understand their advantages and disadvantages. Some of them are partnered with Google to have the latest algorithms built in, others use word press requiring one to laborious add keyword widgets for Search Engine Optimization. Most of these you can edit yourself and do not require an expensive webmaster. One important must is that the website be mobile friendly. We can help you avoid the biggest pitfalls and create a beautiful and practical online presence. Find out more about Website Facelifts.....
Professional looking websites do not have to be expensive to get results and serve your business needs. The Art of Sales has analyzed each of the Do-it-Yourself website drag and drop templates to better understand their advantages and disadvantages. Some of them are partnered with Google to have the latest algorithms built in, others use word press requiring one to laborious add keyword widgets for Search Engine Optimization. Most of these you can edit yourself and do not require an expensive webmaster. One important must is that the website be mobile friendly. We can help you avoid the biggest pitfalls and create a beautiful and practical online presence. Find out more about Website Facelifts.....
Your Bio, Exhibition list and collections
Collectors often times take several days to make their decisions. This is especially true when you are working with couples. One spouse will gather information and take it home for discussion purposes. Your take-away materials need to best represent your work and aesthetic appropriately and beautifully. These are the calling cards of your brand and need to be consistent and as beautiful as your art work. Your Bio should list your education, your group and solo exhibitions, the collections in which your work is found both public and private if possible and any other relevant information you want to highlight.
Collectors often times take several days to make their decisions. This is especially true when you are working with couples. One spouse will gather information and take it home for discussion purposes. Your take-away materials need to best represent your work and aesthetic appropriately and beautifully. These are the calling cards of your brand and need to be consistent and as beautiful as your art work. Your Bio should list your education, your group and solo exhibitions, the collections in which your work is found both public and private if possible and any other relevant information you want to highlight.
Your Public face - Art Fairs or Festivals
When you choose to participate in a public art fair you are making an important financial commitment to your business and need to plan accordingly to maximize your experience. Create a spending plan which will include all expenses, travel costs and miscellaneous aspects of your adventure. Think through your booth plan, wall space and installation. It might be a good idea to create a miniature model of your booth so that you can plan accordingly. Some artists bring additional work to replace pieces that have sold. Have the ability to log your conversations, obtain names and addresses, create a call to action to get visitors to give you their email address. Your first priority is sales during the event but just as important are potential sales and follow up after the event has closed. These are all important elements to your success. Let us help you with your planning and promotion during these events.
When you choose to participate in a public art fair you are making an important financial commitment to your business and need to plan accordingly to maximize your experience. Create a spending plan which will include all expenses, travel costs and miscellaneous aspects of your adventure. Think through your booth plan, wall space and installation. It might be a good idea to create a miniature model of your booth so that you can plan accordingly. Some artists bring additional work to replace pieces that have sold. Have the ability to log your conversations, obtain names and addresses, create a call to action to get visitors to give you their email address. Your first priority is sales during the event but just as important are potential sales and follow up after the event has closed. These are all important elements to your success. Let us help you with your planning and promotion during these events.
What's wrong with this installation, What's right? Let's talk about it.... notice:
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